What Resolution Video Should I Upload to Facebook
Struggling to go along on top of all the changes to social media video specs?
Video is increasingly crucial to a successful social media marketing strategy . According to a contempo survey , nearly half of all digital ad dollars are spent on video.
But as platforms release new video advertizement formats and update old ones, information technology tin be difficult to go along upwards. Tailoring your video to each platform'southward specifications and making sure that your content is looking its all-time can be a existent claiming.
Just not if you use our guide to social media video specs.
Read on to find the most up-to-date video specifications for each of the most popular social platforms.
Bonus: Read the step-by-pace social media strategy guide with pro tips on how to abound your social media presence.
Facebook video specs
Optimizing video content for Facebook is tricky, mainly because of the many different means it delivers video to its users.
When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone's mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone'south inbox on Facebook Messenger). It pays to become familiar with the varieties of
Facebook video and to find a delivery format that matches your campaign goals.
Regular Facebook feed video:
Recommended size: Upload the highest-resolution video bachelor that meets file size and ratio limits.
Minimum width: 120 pixels
Supported aspect ratios: 16:nine (horizontal) to nine:16 (full portrait)
Tips: For all-time results, Facebook recommends uploading videos in .MP4 and .MOV format (run across a full list of supported file formats hither ), with H.264 pinch, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Videos can be upward to 240 minutes long, up to 4GB large, and accept a maximum frame rate of 30fps.
Resource: How to Use Facebook Live Video: A Guide for Marketers
Facebook 360 video:
Maximum size: 5120 past 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)
Supported aspect ratios: i:1 or ii:1
Recommended specs: .MP4 or .MOV format, up to 10GB, upward to xxx min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times.
Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you tin can upload the video like you would whatever other video. If it doesn't, click on the 'Advanced' tab when uploading to bring up Facebook's '360 controls' tab, which will let you convert unformatted footage into a 360 video.
Facebook in-stream video ads:
Recommended size: 16:ix ratio recommended. Upload the highest-resolution video that meets file size and ratio limits.
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps
Tips: For in-stream ads, Facebook recommends uploading the "highest resolution source video bachelor without alphabetic character or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features bachelor for each ad type.
Facebook Messenger video ads:
Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.
Minimum size: 500 pixels broad
Supported aspect ratios: xvi:9 to 1.91:1
Tips: Videos can be upward to 15 seconds long, up to 4GB big, and have a maximum frame rate of 30fps.
Facebook carousel video ads:
Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio)
Minimum size: none listed
Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame charge per unit 30fps, maximum file size 4GB
Tips: Carousels let y'all showcase up to ten images or videos in one ad, without having the user navigate to a new page. For all-time results, use a pixel square (one:ane) video. Include no more than twenty% text in images, otherwise you may experience reduced delivery.
Facebook Drove comprehend video:
Recommended size: 1200 by 675 pixels
Supported aspect ratios: 1:ane or 16:ix
Minimum size: none listed
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame charge per unit 30fps, no maximum length listed
Tips: Collections make it easier for users to browse and purchase products direct in the Facebook feed. You tin can choose to accept your video autoplay when a user scrolls over your collection, and clicking the video will open up Canvas , a full-screen feel designed to drive traffic directly to your product pages.
Facebook Instant Experience (IX) video:
Recommended size: 1200 past 628 pixels
Minimum size, landscape video: 720 past 379 pixels (one.9:1 aspect ratio)
Minimum size, square video: 720 by 720 pixels (1:1 aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame charge per unit 30fps
Tips: Similar to Facebook's instant manufactures, clicking on an IXad immediately triggers a total-screen experience, to which yous tin can add buttons, carousels, photos, text and video. Video and sound will automatically play when you scroll past it.
Facebook slideshow ads:
Recommended size: Minimum 1280 past 720 pixels.
Tips: Designed for audiences with slower internet access, slideshow ads allow you transform a series of 3-10 images and a audio file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video advertizing. For best results, Facebook suggests using the highest quality images possible, however dimensions (ideally 1280 ten 720 pixels or an prototype ratio of 16:ix, 1:one or 2:3). If yous apply dissimilar sizes, the slideshow will exist cropped to exist square.
Instagram video specs
Instagram supports three kinds of video: square (one:i), vertical (ix:16 or four:v) and horizontal (16:nine).
If you're not sure which way to go, you're probably better off choosing the square format, which is becoming increasingly popular with marketers. Foursquare videos are more suitable for viewing on both desktop and mobile, they take upwardly more than room in user's feeds than horizontal videos, but don't crowd the entire screen like vertical videos practice.
Instagram in-feed video:
Recommended size: Upload the highest resolution video available that meets file size and ratio limits.
Minimum width: 500 pixels.
Recommended specs : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps
Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 compression, foursquare pixels, fixed frame charge per unit, progressive scan, and stereo AAC audio pinch at 128kbps+.
Instagram in-feed video ads:
Aforementioned as above.
Instagram carousel video ads:
Recommended size: At to the lowest degree 1080 past 1080 pixels
Minimum size: 600 by 600 pixels
Recommended specs: .MP4 or .MOV format, maximum length threescore seconds, maximum size 4GB, maximum frame rate 30fps
Tips: Similar Facebook carousels, Instagram carousels let you showcase between two and x images or videos in one side-scrolling ad.
Instagram Stories video ads:
Recommended size: Upload the highest-resolution video bachelor that meets file size and ratio limits.
Minimum size: 500 by 889 pixels
Supported aspect ratios: 16:9 to 4:5 and 9:16
Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB
Tips: These videos appear between Instagram user stories for up to two minutes (or until dismissed) and take up the whole screen. Because stories are tailored to the size of the device, exact dimensions are hard to predict. Upload the highest resolution video possible, and consider leaving the top and lesser xiv% (roughly 250 pixels) empty of whatever important data, so that it isn't obscured by the profile icon or call to action.
Resource: How to use Instagram Stories like a pro
Twitter video specs
Twitter is optimized to handle video captured on mobile devices. If y'all're uploading video that was recorded a different way, be sure to consult Twitter'due south detailed guidelines for uploading video at each bitrate.
For best results, upload the highest resolution video you can nether the file size limit (1GB).
Twitter videos:
Recommended size: i:1 ratio (1200 ten 1200 pixels) is recommended.
Minimum width: 600 pixels for square video, 640 pixels for other ratios.
Supported attribute ratios: between 1:1 and 2:1, but if the acme exceeds the width, the video will be cropped to ane:i in the feed.
Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must have one:one pixel ratio, audio should exist mono or stereo, non 5.1 or greater
Resource: How to brand a blockbuster Twitter video
Snapchat video specs
Snapchat single video ads:
Recommended size: 1080 past 1920 pixels (ix:16 attribute ratio)
Recommended specs: .MP4 or MOV, H.264 encoded, betwixt iii and 180 seconds long, maximum file size 1GB
Sound specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Tips: These ads appear in discovery, in live stories or after a user's ain story, and tin link to an app installation page, article or long-grade video. Make sure to avoid placing logos or any other of import elements in the acme and bottom 15% of the video, to prevent them from getting cutting off.
Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to "swipe upwards" (click here for a complete list of restrictions on video).
Snapchat long-course video ads:
Recommended size: 1080 by 1920 pixels
Supported attribute ratios: 9:16 or 16:ix
Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB
Sound specs: two channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 chip but, 48 KHz sample charge per unit
Tips: Longform videos must contain "live and/or motion graphic video" (no "silent or still videos"). Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos just.
Snapchat sponsored geofilter:
Recommended size: 1080 past 2340 pixel epitome
Format: .PNG with transparent groundwork, maximum 300kb
Resource : How to create a custom Snapchat geofilter
YouTube video specs
YouTube video player specs:
Recommended sizes: Minimum of 1280 10 720 pixels (xvi:9) or 640 x 480 pixels pixels (4:three) is recommended.
Minimum size: 426 by 240 pixels
Maximum size: 3840 by 2160 pixels
Supported attribute ratios: 16:9 and 4:iii
Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long
Tips: YouTube encourages its users to upload videos that are "every bit shut to the original, high quality source format as possible." Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube "automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player."
YouTube provides a full list of recommended bitrates for YouTube uploads here, and a full listing of supported file formats hither .
Youtube video ads:
Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
Unskippable video ads: max length of xv or 20 seconds (depending on region)
Bumper video ads: maximum length of half-dozen seconds
Resource: How to advertise on YouTube
LinkedIn video specs
Linkedin shared videos:
Maximum size: 1920 x 1920 (foursquare), 1920 x 1080 (landscape), 1080 x 1920 (vertical)
Minimum size: 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)
Supported aspect ratios: 16:9, ane:1, and 9:sixteen
Recommended specs: .MP4, maximum file size 200MB, maximum 30 minutes long, recommended frame rate 30fps
Pinterest video specs
Pinterest video ads:
Minimum size: 240 pixels broad
Supported aspect ratios: Between 1:2 and 1.91:1.
Recommended aspect ratios: 1:1 (square), 2:3 or 9:sixteen (vertical at standard width), sixteen:9 (maximum width).
Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame charge per unit 25fps
Tips: Promoted videos will autoplay without audio on loop in the Pinterest feed when they are 50% in view. Tapping the video will cause a larger version to play with sound (no looping).
Videos are currently only available for mobile devices.
More advice about social videos
Beyond sizes and specs, here are some other important things to know about creating videos for social media:
- 4 Key Ingredients of a Perfect Social Video
- What information technology Takes to Create a Great Social Video: A ten-Step Guide
- What You Can Learn from Hootsuite'south Top 5 Social Videos in 2018
- Social Video Metrics That Really Thing
- A List of Free Stock Video Sites for Social Media
- The Most Artistic Uses of 360 Video past Brands
Put these up-to-date social video specs to use with Hootsuite. Easily upload, schedule, and promote your videos beyond multiple social networks from one dashboard. Try information technology complimentary today.
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Source: https://blog.hootsuite.com/social-media-video-specs/